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Promotional tools for groundwater professionals

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Following are tools or ideas you can use to promote groundwater awareness to your communities during National Groundwater Awareness Week. Help promote the resource that provides your livelihood!

  1. Send a letter to the editor at your local newspaper. Use our sample letter to the editor to copy and paste into a document on your computer. (Note: Many publications accept letters to the editor via e-mail, making letter submittal potentially quick and easy.)

  2. Host an open house at your business during Awareness Week.

  3. Place radio spots on local stations. NGWA has prepared scripts that a station announcer can record for use as paid commercials or, if the station agrees, as public service announcements. E-mail ctreyens@ngwa.org to order a CD containing the ads and then use our script to add your customized tag line to the spot.

  4. Place an advertisement in your local newspaper promoting water well maintenance. You, or the newspaper, can download the advertisement here or have your the newspaper contact NGWA's Cliff Treyens to get the ad in a different format.

  5. Download an Awareness Week flier or poster for posting or distribution. These can be saved to disk and printed at your local quick print shop.

  6. Customize a news release and send it to your local newspaper. Use our sample news release.

  7. Consumer information sheets are also available for downloading and distribution to potential customers and the general public.

  8. Use these three 3-minute educational videos in public presentations as a springboard to talk about the importance of proper well construction; regular well maintenance; regular water testing and treatment, if necessary; and groundwater protection.

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