Chuck Kile is the director of marketing at Adapt Digital Solutions, a digital marketing firm that specializes in the groundwater industry. With a background in residential construction, he has made his way up in the marketing world by mastering the fundamentals, starting with his family’s remodeling company. Kile’s message is simple — businesses that have found success offline are sitting on a goldmine when it comes to upgrading their online presence. A solid marketing foundation is all most groundwater businesses need in order to turn the people searching online into happy customers.